& Promotion with Custom License Plates —
The Easy Way
Here we discuss why to use a custom
license plate as a fundraiser and/or promotional tool. Then,
what we do to make it easy, and how our license plates —
designed free by commercial artists —
are geared to make it work for you.
For school, church, business, or nonprofit.
Whether you’re doing business promotion or church outreach,
or a school or nonprofit raising funds, the principles are the
same. And, don’t forget to look over the tag designs on
this page and others to get ideas for your own promotional/
fundraiser license plates, too.
Why Custom License Plates for Promotion or Fundraising?
you buy once, but get results for years. You conduct
your fundraising or promotional effort one time. Then your
custom license plates go to work day after day, year after year,
mile after mile, getting ongoing name recognition for your organization.
Wherever vehicles displaying your license plates drive, that’s
where you’ll be seen. Think of custom car tags as mini-billboards
that will work for you every single day for years.
You get repeat exposure — key to successful name
recognition. As public relations professionals know,
repeat exposure is the key to being not just seen, but remembered.
If your purpose is long-term name recognition or outreach, car
tags are an easy and cost-effective way to get such repeat exposure
because they capitalize on your group’s numbers and varying
They pay you back two ways. Custom license
plates are a fundraiser that pays you back twice: once when
the auto tags are sold and again when they go to work on your
vehicles providing inexpensive name recognition. The cost per
plate starts at $2.90 to $3.72 for the minimum order of 125
one or two-color .055-gauge medium-duty polyethylene plastic tags, to as low as $1.47
to about $2.50 each for a few hundred. Or for flat aluminum or embossed aluminum auto
tags, pricing begins at about $3.50 to $4.50 each for 125 one or two-color
tags, going down to roughly $2.00 to $3.00 each for a few hundred. (See
our handy price/features
comparison chart for
a quick yet comprehensive bird’s eye view of the full range of plate
types we offer, along with their key features and volume price breaks.)
At a reasonable resale price of, say, $10 to $15 to your
members, a church youth group, school, or other nonprofit organization
conducting a fundraising drive can make anywhere from about
$6 to $12 per sale. Then after that,
each plate works to promote your group afterward on
an ongoing basis for free at no added cost.
Why Leeward Productions for Your Fundraiser?
Free tag design. We
go the extra mile to make ordering easy with free artwork,
a real plus for smaller organizations with limited resources.
No design skills? No problem. Our experienced
designers remove that barrier by making sure every customer
gets a good tag design, whether you have design skills or not.
Most often at no extra charge. (License plate design is free
in about 90% of cases; a few exceptions when art is very complex.)
And a well-designed auto tag means a better image and more effective
name recognition for you.
Both aluminum and plastic plates available. Whatever
your group’s budget, your anticipated buyers’ income
levels, or the image you need to project, Leeward Productions
offers the right plate type.
- For inexpensive fundraisers primarily
to raise money, our polyethylene plastic plates offer
you a high profit margin. (And won’t yellow or crack like
polystyrene plates often offered elsewhere, which aren’t
really that much cheaper, and can make you look bad.)
- Or for combined fundraisers/
where you want to leverage the long-term promotional value of
your plates to the maximum, we offer
durable aluminum plates for extra years of life, at surprisingly
For more about the above, see our discussion of aluminum
vs. plastic car tags and the reasons for each.
Tag designs are kept on file permanently for easy reorders.
If you need to order more, even years later, your design is
safely kept and ready to go, so reordering is a breeze. Even better, reorders that reprint the same artworrk receive a $50 discount.
View your license plate design on the web within 3
business days. From the time you call, we’ll
have your custom car tag design mocked up and online on short
notice, so you can move ahead promptly if need be. Remember,
we create the design for your car tags at no extra charge, whether
you already have artwork in hand or not. Your church, school,
business, sorority or fraternity... any organization you represent
can be more visible easily utilizing custom license plates.
Call us at 8 00-33 0-82 47 to get started with your
free design (phone hours Mon.–Fri., 8:30–5:30,
Central Standard Time). Or email us
if you prefer at
. Just tell us what you need on your license plate, and we’ll
get your school fundraiser, church outreach drive, or business
promotion effort rolling soon. (Note the minimum
order quantity — 125 plates in most cases, but depends on the plate type — before calling or emailing.)
Fundraising & Outreach
Why License Plates? | Fundraising & Outreach Tips